Safaricom partners with EABL and Vivo to Offer Online Shopping and Shell Loyalty on M-PESA App

Safaricom, East African Breweries PLC, and Vivo have today announced a partnership to launch The Bar and Shell apps on the M-PESA Super App.

EABL’s The Bar app will enable customers to shop for drinks with free delivery or book a bar setup for parties and make payments through the M-PESA App.

Vivo will provide customers who fuel at Shell outlets with a loyalty app that will automatically be linked to their M-PESA accounts.

This means that when a customer fuels and pays with M-PESA, they will receive points to the app based on the payment made through their M-PESA Account. The points can be redeemed for select items and services at Shell outlets.

“These partnerships are part of our goal to enable our customers to do more through the M-PESA Super App by connecting them digitally to the different businesses and services on our platform,” said Peter Ndegwa, CEO of Safaricom.

The two services are set to be rolled out in the coming weeks and join more than 60 other firms that are providing their services through apps hosted on the M-PESA Super App, including government parastatals and counties. Safaricom provides hosting, distribution, and marketing support to the different businesses on the App.

More than 3 million customers use the M-PESA Super App, up from 1.2 million in April 2023. In Safaricom’s latest financial year to April 2023, the Super App processed 489 million transactions with a value of KSh. 1.3 trillion.