By: Van Soul Addey
Roland Europe Group (REG), the European headquarters of the
global Roland Corporation, has appointed Ghanaian business executive and
award-winning musician Opoku Sanaa as Head of Sales, Middle East & Africa,
effective September 2026. The appointment was shared by Sanaa in a LinkedIn post
marking the beginning of his new chapter with the company, where he wrote
simply: “I’m finally home.”
In his new role, Sanaa will lead Roland’s commercial strategy
and sales operations across the Middle East and Africa, working closely with
distributors, retail partners, educational institutions, houses of worship and
key industry stakeholders to strengthen the company’s market presence and
accelerate sustainable growth across the region.
Sanaa brings nearly two decades of international experience
spanning sales leadership, business development, strategic planning, business
intelligence and market expansion across Africa and the Middle East.
Before joining Roland Europe Group, he held senior commercial
and leadership roles with globally recognised organisations including Yamaha
Corporation, Isuzu Motors and Daimler Truck, where he led regional growth
initiatives, pricing strategy, market development and commercial performance
across multiple international markets. He holds a Master of Business Administration (MBA) from
the University of Leicester, UK, and a Bachelor’s degree in Marketing from the
University of Professional Studies, Accra (UPSA), Ghana.
Beyond the corporate world, Sanaa is also an accomplished
author, creative entrepreneur and professional bass guitarist. He is the author
of Passion, Persistence & Progress – Make the Dream Work, a book that
explores leadership, resilience and purpose through lessons drawn from both
business and the creative industries.
An award-winning musician, Sanaa is widely recognised within
Ghana’s music industry and was named Instrumentalist of the Year at the 26th
Telecel Ghana Music Awards (TGMA).
His appointment to Roland Europe Group represents the
convergence of two lifelong passions - business leadership and music - as he
takes on responsibility for one of the company’s fastest-growing international
regions.
