By:
Robert Kwaku Annor
MTN
Zambia has been recognised for excellence in brand marketing and sponsorship
execution at the 2026 Zambia Institute of Marketing Awards, securing two major
industry accolades for its 2025 campaign activities.
The
awards were presented to MTN Zambia for Best Brand Campaign of the Year 2025
and Best Sponsorship Execution, recognising its MTN@20 celebratory campaign as
well as its partnership with the Zambia national football team and the MTN
Super League.
The
company’s Marketing Tribe was acknowledged for its role in delivering campaigns
and partnerships that the organisers described as impactful and
customer-focused. The MTN@20 campaign, in particular, was highlighted as a
commemorative initiative marking two decades of the brand’s presence in Zambia,
focusing on customer appreciation and shared growth.
MTN
Zambia noted that the recognition reflects the contributions of its customers,
partners, and staff, stating that the achievements belong collectively to all
stakeholders involved in the brand’s journey.
The
company added that the awards reinforce its commitment to strengthening
customer engagement and delivering marketing initiatives that prioritise
connection, relevance, and long-term brand value.
