By:
Robert Kwaku Annor
MTN
Côte d’Ivoire has signed a collaboration agreement with artists Ameka Zrai, TRK
and Sindika, naming them Official Brand Ambassadors as part of the
telecommunications company's efforts to deepen its engagement with young people
across the country.
The
three artists, who are associated with Diby Production, will work with MTN Côte
d’Ivoire under the company's "Tomorrow is Now" brand platform, an
initiative aimed at empowering young people through access to digital tools,
opportunities and meaningful connections.
According
to MTN Côte d’Ivoire, the partnership reflects its commitment to supporting the
aspirations of the next generation and creating an environment where young
talents can develop and express their full potential.
The
company said the appointment of the artists aligns with its broader strategy of
connecting with youth audiences through influential voices in music, culture
and entertainment while promoting innovation, creativity and digital inclusion.
MTN
Côte d’Ivoire noted that the "Tomorrow is Now" platform is built on
the belief that talent should be nurtured and supported without delay,
emphasizing the importance of providing young people with the resources they
need to succeed in an increasingly digital world.
The
collaboration is expected to strengthen the company's outreach to youth
communities while reinforcing its position as a brand that supports talent
development and social impact initiatives in Côte d’Ivoire.
