By: Nana Appiah Acquaye
MobileMoney Fintech LTD (MoMo) has launched the Ride with MoMo
campaign to support national development by helping commercial drivers
transition from cash-based transactions to safer, traceable and more formal
digital payment practices.
Launched in partnership with Ghana Interbank Payment and Settlement
Systems (GhIPSS) through the GhQR platform, the campaign began in Accra and
continued with a roadshow in Ho, the Volta Regional capital. It brought
together ride-hailing drivers, transport unions, the Driver and Vehicle
Licensing Authority, the Motor Traffic and Transport Department, the National
Communications Authority, financial institutions and other stakeholders to
promote the MoMo Merchant Wallet and GhQR as practical tools for bringing
transport payments into the formal digital economy.
Speaking at the launch in Accra, Chief Executive Officer of
MobileMoney Fintech LTD, Shaibu Haruna, said the campaign was designed to solve
real challenges drivers face in handling cash while helping them build more
structured and better-documented businesses.
“Ride with MoMo is more than convenience. It is about helping
drivers separate personal and business income, keep proper records, and build a
transaction history that can support future access to financial services,” Mr
Haruna said.
He said the campaign will bring ride-hailing, haulage and Pragya
drivers into the MoMo Merchant network, giving them a formal business payment
channel through which passengers can pay seamlessly by scanning a GhQR code
using the MoMo App or any application that supports GhQR.
“When passengers pay by scanning a QR code, drivers receive the
exact fare instantly. It reduces cash risks, removes the challenge of change
and makes daily transactions simpler for both drivers and passengers,” he
added.
Chief Business Officer of GhIPSS, Akosua Blay, said the initiative
reflects the value of collaboration in expanding Ghana’s shared digital payment
infrastructure to everyday businesses.
“GhQR gives drivers one simple code through which they can receive
payments from bank accounts, mobile money wallets and fintech wallets. This is
how we make digital payments practical, inclusive and accessible for small
businesses across the country,” Madam Blay said.
She added that the partnership with MobileMoney Fintech LTD will
help more informal businesses enter formal payment channels and support Ghana’s
transition to a more inclusive digital economy.
A representative of ride-hailing drivers in Accra welcomed the
initiative, noting that digital payments would make their work safer and more
efficient. “Receiving fares directly into a merchant wallet helps us reduce
cash handling, avoid disputes over change and keep better records of our daily
sales,” he said.
In Ho, where the campaign is targeting Pragya riders and other
commercial transport operators, a representative of the riders said the
solution would help them serve customers who increasingly prefer digital
payments. “Many passengers do not always carry cash. With GhQR, they can pay
easily, and we can also keep better track of our business,” he said.
The Ride with MoMo campaign forms part of MobileMoney Fintech LTD’s
broader contribution to national development by driving financial inclusion,
supporting safer transport payments and helping commercial drivers move from
informal cash-based transactions to more structured digital business practices.
