By:
Nana Appiah Acquaye
Eswatini
has launched three new digital initiatives aimed at improving access to
essential public services and expanding participation in the country’s digital
economy through strategic public-private collaboration.
The
initiatives, developed by MTN Eswatini in partnership with the Ministry of ICT,
include the Umelusi App, TruMD and the Content Creator Hub, all designed to
enhance service delivery across healthcare, agriculture and the creative
sector.
The
Minister of ICT and Innovation, Savannah Maziya said digital transformation
must focus on improving accessibility and affordability of essential services
for citizens, particularly families, farmers and young people.
She
noted that the TruMD platform will provide more convenient and cost-effective
access to healthcare services, reducing the need for long-distance travel,
lowering transport costs and minimizing time away from work and family
responsibilities.
According
to her, the Umelusi MTN App is designed to support farmers by providing
affordable access to agricultural information, livestock management tools and
other essential services to improve productivity and reduce operational
barriers.
She
further explained that the Content Creator Hub will create new opportunities
for young people and creatives to build digital skills, produce content and
actively participate in the growing digital economy.
Maziya
emphasized that the partnership represents a shift toward a more integrated
public sector innovation model, where government institutions and private
sector partners collaborate not only to improve service delivery but also to
develop financially sustainable and revenue-generating digital ecosystems.
The
Ministry of ICT, she added, remains committed to building a digital governance
framework that supports innovation while ensuring inclusive access to
technology-driven opportunities across Eswatini’s population.
The
launch is expected to strengthen the country’s digital transformation agenda
and expand the role of technology in improving livelihoods and economic
participation.
