MTN Benin launches 2026 Y’ello Care campaign with nationwide blood donation drive
Date: 2026-06-02
By: Nana Appiah Acquaye
MTN Benin has officially
launched the 2026 edition of its annual 21 Days of Y’ello Care initiative,
beginning with a nationwide blood donation campaign aimed at supporting
healthcare delivery and saving lives across the country.
The launch ceremony, held
under the theme "Health for All," brought together government
officials, development partners, healthcare professionals and MTN employees to
mark the start of the company’s flagship employee volunteerism programme.
Among the dignitaries
present were the World Health Organization (WHO) Resident Representative, the
Ambassador of South Africa to Benin, the Director General of the National Blood
Transfusion Agency (ANTS) representing the Minister of Health, and Professor
Michel-Armand Fiogbé representing the National University Hospital Centre
Hubert Koutoukou Maga (CNHU-HKM).
Speaking at the event, MTN
Benin Chief Executive Officer Uche Ofodile emphasized the importance of
equitable access to healthcare, noting that every child deserves the
opportunity to receive the care needed to grow and thrive.
The 2026 Y’ello Care
programme will focus on a range of health interventions, including support for
120 children living with congenital malformations, the national blood donation
campaign, the renovation of a healthcare facility, and strengthened collaboration
with stakeholders in the health sector.
The launch of the blood
donation drive served as the first major activity of the campaign, symbolizing
collective action and solidarity in addressing critical healthcare needs.
MTN Benin said the
initiative reflects its ongoing commitment to improving community wellbeing and
supporting national efforts to expand access to quality healthcare services.
