Orange Madagascar unveils five-year strategic plan focused on innovation, inclusion, and shared value creation

By:  Kanto Kai Okanta

Orange Madagascar has launched a new five-year business strategy aimed at strengthening innovation, expanding digital connectivity, and deepening its socio-economic impact across the country.

The initiative, branded “Mandresy,” was unveiled by Chief Executive Officer Aminata Ndiaye during a gathering that brought together company leadership, board members, employees, trade unions, long-standing partners, and community stakeholders.

The strategy is positioned as a unifying framework intended to guide the company’s operations over the next five years, with a focus on creating shared value for customers, employees, local partners, and communities across Madagascar. It emphasizes investment, innovation, connectivity, and support for territorial development as key pillars of growth.

Company leadership described the plan as a collective vision built through consultation and collaboration with internal and external stakeholders. The approach is intended to align corporate performance with broader national development objectives, particularly in expanding access to digital services and improving connectivity infrastructure.

The launch event highlighted the importance of human-centered development and stakeholder engagement in shaping the company’s future direction. Orange Madagascar indicated that the strategy will guide its efforts to drive inclusive digital transformation while supporting economic and social progress in Madagascar over the coming years.