NITDA and NBC explore partnership on digital transformation

By:  Robert Kwaku Annor

Nigeria’s National Information Technology Development Agency (NITDA) and the National Broadcasting Commission (NBC) have begun discussions aimed at strengthening inter-agency collaboration to advance digital transformation and modern regulatory frameworks within the country’s media and technology sectors.

The engagement took place when the Director General of NITDA, Kashifu Inuwa Abdullahi, received the Director General of the NBC, Mr. Charles Ebuebu, for talks focused on aligning institutional efforts in response to Nigeria’s rapidly evolving digital landscape.

Both leaders emphasized the importance of cooperation between public institutions in promoting local media empowerment, facilitating knowledge transfer, and preserving and enhancing Nigeria’s cultural influence while ensuring effective and forward-looking regulation.

During the meeting, Inuwa noted that digital transformation should be viewed as a continuous and iterative process rather than a one-off initiative. He highlighted the need for sustained improvement across three key pillars—people, processes and technology—and outlined NITDA’s progress in driving cultural and mindset shifts, reducing bureaucratic bottlenecks, implementing Project NEXT and strengthening preparedness for emerging technologies such as artificial intelligence.

As part of efforts to deepen collaboration, NITDA proposed several practical areas of support for the NBC, including sharing its digital transformation playbook, delivering targeted training and capacity-building programmes, enrolling NBC staff in digital literacy initiatives developed with technology partners such as Cisco, and providing expert input to support the modernization of regulatory frameworks.

The meeting concluded on a positive note, with both agencies reaffirming their commitment to sustained collaboration in support of the growth and resilience of Nigeria’s media and technology sectors.