TikTok’s North Africa Public Policy Lead reflects on 2025 partnerships and sets outlook for 2026
Date: 2026-01-01
By: Nana Appiah Acquaye
The
Head of Public Policy and Government Relations for North Africa at TikTok, Wael
Ezzat, has described 2025 as a year defined by trust, impact and strong
partnerships across the region, highlighting sustained collaboration with
governments, regulators and key stakeholders.
Reflecting
on the year on his LinkedIn social media platform, Ezzat noted that engagements
throughout 2025 focused on supporting responsible digital growth, promoting
meaningful cultural storytelling and ensuring policy alignment in line with
national and regional priorities. He emphasized that these efforts were
underpinned by a shared commitment to openness, cooperation and the creation of
long-term value for North Africa’s evolving digital ecosystem.
According
to Ezzat, the year was marked by several impactful moments that demonstrated
the role of public-private partnerships in strengthening digital ecosystems,
advancing national development objectives and amplifying North African
narratives on the global stage.
Looking
ahead to 2026, Ezzat said TikTok will continue to prioritize deepening trust
with public sector stakeholders, advancing sustainable and forward-looking
policy frameworks, and supporting the region’s growing digital and creative
potential. He reaffirmed the company’s commitment to fostering a safe and
vibrant TikTok community that empowers users, elevates local voices and enables
meaningful connections across North Africa.
Ezzat
also expressed appreciation to the METAPSA regional management team for their
strategic guidance throughout the year, noting that their support played a key
role in achieving important regional milestones. He concluded by expressing
optimism for the year ahead and confidence that the collaborative spirit built
in 2025 will translate into tangible progress in 2026.
