Visa Kicks Off 2026 Visa Connect series with Tunisia event focused on connected futures

By:   Nana Appiah Acquaye

Visa has launched its 2026 Visa Connect series with an inaugural event in Tunisia, bringing together nearly 250 clients, partners and Visa colleagues from across North Africa and beyond to discuss the future of payments and commerce.

The event, branded Visa Connect Tunisia, was held under the theme “Connected Futures,” highlighting how innovation can drive meaningful impact across financial ecosystems. Discussions and demonstrations focused on emerging technologies shaping the payments landscape, including artificial intelligence-powered personalisation and the growing role of agentic commerce.

Speaking at the event, Leila Serhan, General Manager for North Africa, the Levant and Pakistan at Visa, said the gathering provided a strong platform for collaboration and co-creation, enabling stakeholders to explore how advanced payment solutions can support smarter, more inclusive and resilient financial systems across the region.

Visa used the forum to showcase how its technologies and partnerships are supporting the evolution of digital payments, enhancing customer experiences and enabling businesses to operate more efficiently in an increasingly connected economy.

The Tunisia event marks the beginning of a broader series of Visa Connect engagements scheduled to take place across the region over the coming months, as Visa continues to engage clients and partners on innovation, collaboration and the future of commerce.