MACRA reaffirmed its commitment to supporting the growth of the country’s media sector

By:  Kanto Kai Okanta

The Malawi Communications Regulatory Authority (MACRA) has reaffirmed its commitment to supporting the growth of the country’s media sector and maintaining dialogue with broadcasting licensees as the industry adapts to rapid technological change.

The assurance was given by MACRA Director General Mayamiko Nkoloma during a consultative meeting with the Broadcasters Association of Malawi (BAM), where stakeholders discussed operational challenges affecting the development of the broadcasting industry.

During the meeting, Nkoloma emphasized that while the regulator remains ready to support the sector, broadcasters must also take proactive steps to adopt modern technologies and innovative business models to remain competitive in an increasingly digital environment.

Representatives from the Broadcasters Association of Malawi raised concerns about several issues affecting their operations, including high operational costs, license fees and tower hosting levies. They also highlighted concerns about policies they believe are negatively affecting the financial sustainability of broadcasting businesses.

Despite the challenges raised, both parties acknowledged the important role the broadcasting sector plays in national development and agreed to establish a framework for continued engagement to address the issues identified and support the sector’s long-term growth.