By: Nana Appiah Acquaye
MobileMoney Fintech LTD (MMFL) has launched MoMo Hour, an
app-exclusive campaign that rewards customers for completing qualifying
everyday transactions on the MoMo App during designated one-hour windows.
Running from September 8 to December 18, 2026, MoMo Hour will
feature reward windows announced in advance through customer alerts. Customers
who complete a qualifying transaction on the MoMo App during a live window will
be eligible for the relevant reward, subject to the campaign terms and conditions.
Qualifying transactions will vary per reward window and may include
airtime and data purchases; person-to-person transfers; MoMoPay and merchant
payments; bill payments for television, electricity, water and school fees; and
payments for insurance, savings, investments, pensions and loan repayments.
Depending on the live offer, rewards may include e-cash, data
bundles of up to 1GB, 20 minutes of voice airtime, discounted transaction fees
and other benefits. Customers will also have the opportunity to compete for
monthly cash prizes, including a top prize of GH¢5,000.
MoMo Hour forms part of MMFL’s broader drive to increase adoption
and active use of the MoMo App. The campaign will enable customers to
experience a more intuitive way to manage everyday transactions and access a
wider range of financial services in one place.
Commenting on the campaign, Alfred Hammond, Head of Marketing at
MobileMoney Fintech LTD, said MoMo Hour combines immediate customer value with
MMFL’s ambition to widen access to digital financial services.
“The MoMo App is more than a channel for transferring money. It
gives customers secure, convenient access to payments, savings, credit,
insurance, pensions and investments in one place. More than one million
customers already use advanced financial services through *170# but have not
yet opened the app. MoMo Hour gives them a compelling reason to start: transact
during a reward window, discover what else the app can do and earn rewards
along the way,” he said.
He encouraged customers to download or update the MoMo App, watch
out for official MoMo Hour alerts and complete qualifying transactions during
the announced windows. Existing users are also encouraged to explore the app’s
wider range of financial and lifestyle services.
MoMo Hour is the first in a series of initiatives to deepen MoMo
App adoption and engagement. Planned activities include Hourly Streaks for
repeat participants, a MoMoFest takeover and a Mega Hour finale in December.
The MoMo App is a one-stop platform for financial and lifestyle
services, including money transfers, airtime and data purchases, bill and
merchant payments, savings, investments, insurance, pensions, loans, bank
services, QR payments, loyalty rewards and self-service options. It is
available on the Google Play Store, Apple App Store, Palm Store and Huawei
AppGallery. The campaign is being run in partnership with the Gaming Commission of Ghana.
