By: Nana Appiah Acquaye
A
coalition of leading international organizations, including the International
Telecommunication Union (ITU), Brazil’s National Telecommunications Agency
(Anatel), the United Nations Institute for Training and Research (UNITAR), the
World Bank Group, the Green Digital Coalition, Deutsche Gesellschaft für
Internationale Zusammenarbeit (GIZ) GmbH, CODES, and the Global Green Growth
Institute, has launched the Green Digital Action Hub at COP30 in Brazil.
The
new initiative aims to serve as a global coordination center to make the
technology sector more sustainable, particularly across the Global South. The
Hub will provide data, expertise, and practical tools to scale green
technologies, promote resource efficiency, and reduce the environmental
footprint of digital infrastructure.

Tomas
Lamanauskas, Deputy Secretary-General of the ITU, emphasized the importance of
aligning digital transformation with climate goals. “Our new Digital
Technologies and Climate Action – Nationally Determined Contributions (NDC)
Stocktake Report shows that while 90 percent of national climate pledges now
reference digital solutions, the digital sector itself remains largely
unaccounted for,” he said. “This means we must act urgently to ensure
that digitalization becomes a driver of emissions reductions rather than an
additional source of emissions.”
The
initiative also highlighted innovative efforts such as the AI for Climate
Innovation Factory and the AI Environmental Footprint Hackathon, where startups
like SumEarth.AI, EcoAI Tracker, enerlink.ai, and Ahya are demonstrating how
artificial intelligence can accelerate sustainable transformation and support
global decarbonization goals.
The
Green Digital Action Hub marks a significant milestone in global climate
cooperation, reinforcing the role of technology as both a solution and a
responsibility in the fight against climate change.