Kenyan content creators on Facebook and Instagram will soon have
the opportunity to monetize their content starting from June 2021. Industry
observers believe this development is a significant move for Kenya, as it will
become one of the few countries on the continent to enjoy this feature.
The announcement was made by Nick Clegg, the Facebook President
of Global Affairs, during his meeting with President William Ruto at State
House Nairobi.

This move follows a year-long push by the
government to enable creators to earn from their online content. Nick Clegg
stated that Kenyan content creators who meet the eligibility criteria will now
be able to earn from their Facebook and Instagram spaces as the companies begin
monetization by June this year.
President William Ruto commended the
partnership between Kenya and the global digital platforms for enabling the
monetization of content. He expressed satisfaction that content creators can
now earn from their imagination and creativity, and he kept his promise to
negotiate and secure fresh opportunities for them.

He further highlighted the significance of the
digital space in creating employment for millions of jobless youths in the
country. Additionally, he welcomed the plans to make monetization available on
M-Pesa.
By: Nana Appiah Acquaye